Facebook advertising is an excellent way to target your niche automotive enthusiasts. However, many marketers are simply not getting creative with their targeting their audiences. In the following post, I go over 8 ideas for targeting your niche automotive enthusiasts on Facebook.

First Steps

You will want to go into FB ad manager to get started.

On the campaign page, you want to start with choosing an objective.

 

Detailed Targeting

The next step is to create an audience and look for detailed targeting. At this point, you should be familiar with setting up basic FB ads.  You will see I have highlighted the detailed targeting box.

Just like Google, the detailed targeting box has predictive text and words will appear as you start typing.

Now to get started with detailed targeting.  Below are 7 ideas.

1. Vehicle Ownership Type
I like to choose ownership based on what vehicles your parts fit on, or who you are targeting.


2. Model Specific
If you are offering vehicle specific products, this is the place to start. Having knowledge of the vehicle code is essential here, as it’s the terminology that enthusiasts use.

 

3. Competitors
Targeting people who like your competitors is an easy way to get in front of your customers.  Start with the larger retailers, when items are shown in the drop down, you’ll have to filter out other retailers.


4. Niche Magazines/Online Publications
This is a great way to target people who are following niche sites and magazines.


5. General Enthusiast Magazines

This is an option to choose for the top of the funnel brand awareness campaigns.

6. Complimentary Products

Don’t forget about complementary product sales. If you sell car exhausts, for example, your buyers are often interested in other products such as custom wheels.

 

7. YouTube/TV Shows
If your potential customer likes youtube channels, they would be considered an enthusiast and potential customer.  Here you want to pick channels that align with your brand, that can be top of the funnel, or more bottom of the funnel.

When targeting automotive enthusiasts on Facebook, get creative by focusing on the targeting options available to you.  Feel free to comment or email with any questions.

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